01 / FIELD NOTE
Name one skill
Start with a marketing skill you can practice, such as email marketing, search engine optimization, or social content.
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FIELD GUIDE 01 / OFFER DESIGN
Choose Your First Offer
A useful first offer starts with a simple match: one marketing skill, one kind of client, and one problem that skill can address.
Start the worksheetThe match
Make the first version easy to explain.
02 / FIELD NOTE
Choose a client type
Picture one kind of organization or business. A clear group makes it easier to think about the work they do.
03 / FIELD NOTE
Describe one problem
Keep it specific and recognizable. The skill should have a direct connection to the problem you describe.
Illustrative example / not a client result
One skill, one audience, one problem
This fictional example shows how a skill can connect to a recognizable need without promising a particular business outcome.
- Marketing skill
- Email marketing
- Client type
- Independent yoga studios
- Client problem
- Past students missing updates about upcoming classes
Draft offer
“I use email marketing to help independent yoga studios address past students missing updates about upcoming classes.”
Your turn / worksheet
Draft your first-offer sentence.
Your answers stay in this page and are not saved. No account is needed.
Treat the sentence as a draft to help you think. It is not proof of demand and does not promise income or a particular client outcome.